The beauty market is ever-evolving and can often feel super overwhelming. In the age of TikTok beauty trends and product recommendations, one website lies at the helm of it all. An endless haven for all things beauty, Amazon has a vast selection of all the best products you could ever want. While they're well-known for always providing amazing prices, the retail giant is kicking things up a notch this Prime Day.

We've sifted through the best of the best and read through ample reviews to bring you this roundup of the greatest beauty bargains you can find on Prime Day this year.

Everyone's Favorite Electric Toothbrush

Oral hygiene is a step of every beauty routine that doesn't get enough attention. If you haven't upgraded to an electric toothbrush yet, use this Prime Day to grab the fan favorite Philips Sonicare Electric Power Toothbrush. The set comes complete with a charger, 2 replacement heads, and even a travel case.

The Mirror That Doesn't Miss a Thing

Say goodbye to that dusty makeup compact mirror you've been using to apply your makeup, it's time for an upgrade. This Beautyworks LED mirror will replace any reflective surface you've deemed worthy. Not only does this light up to help you see every detail, but you get four different mirrors to help you see every angle and even magnify up to 3x so you don't miss a thing.

The Perfect At-Home Gel Mani Every Time

Sure, a trip to the nail salon is always fun- but it's also costly and time-consuming. Perfecting your at-home manicure can save you a lot of money, and you can save even more by grabbing this Bellanails LED Nail Lamp during Prime Day. This 120W lamp works to cure any gel polish, and it's even designed to be perfect for pedicures as well.


A Self-Tanner That Gives You a Gorgeous Glow

St. Tropez has earned the title as the holy grail of all self-tanners - and with good reason. St. Tropez's vast range of tanning products guarantee you a high-quality sun-soaked tan like no other, and this Classic Bronzing Mousse is a must-have in your self-tan arsenal. In the shade Deep, this tanning mousse is buildable and you can apply as many layers as needed to achieve that coveted I've-just-been-in-St. Tropez-Tan.

The Bombshell Blowout Brush

Hair tools are a common Amazon Prime purchase, but this Prime Day one of the celebrity hairstylist favorite tools is going on sale. T3's range of straighteners, curlers, and blow dryersare fan favorites for how efficiently they achieve perfect results. This Airebrush tool comes with two attachments to help you dry your hair into the perfect bombshell blowout. With 15 heat and speed combination this tool has everything you could need, including a volume booster switch to give you some extra body.

If you're a skincare fanatic, you're likely familiar with this one. Laneige's Lip Sleeping Mask safely resides on the bedside of any and all skincare lovers, and for good reason. The generously sized lip treatment can be lathered onto your lips day and night to give them instant deep and lasting hydration. It's the perfect nightly treatment to wake up with pillow-soft lips.


This Flat Iron Delivers Silky Locks with Minimal Damage

CHI has become synonymous with pin straight hair. The hair tool brand always delivers when it comes to flat ironing, and if you haven't tried one yourself, Prime Day is the perfect excuse to nab one. CHI's Original Ceramic Hair Straightening Flat Iron is already an affordable find considering the perfectly sleek results it gives you, so you simply can't resist it going on sale.

The Eye Cream That Checks Every Box

If you've been personally victimized by a "if you -insert thing you definitely lived through- then you should be using eye cream" Tweets, use this Prime Day to finally heed the advice. With eye creams its best to keep things simple, as long as they're hydrating your under eyes they're great- and this L'Oreal Eye Defense is a great staple to commit to. Infused with caffeine and hyaluronic acid this eye cream will brighten and smooth your under eyes all while helping with fine lines and wrinkles. It does it all.

The OG Lip Balm with a Major Upgrade

You're likely familiar with Burt's Bees' iconic lip balms, you'll be thrilled to see they've had a bit of a facelift with these Lip Gloss and Glowy Balms that combine that same beloved formula with a bit of tint and extra gloss. Available in eight shades, the formula contains hydrating mango butter and is 100% natural and cruelty-free.


This Serum Will Give You Lashes for Days

There are so many eyelash serums to consider, and they're either way too expensive or end up not working. That is not the case with this pick. VieBeauti's Premium Eyelash Growth Serum has a 4.5 star rating by over 18,000 users praising its ability to lengthen and strengthen your lashes. The results could be visible within as little as two weeks! Filled with nutrients, this serum doesn't only grow your lashes, but it also conditions and hydrates them to help with brittleness.

The Viral TikTok Brush That's Everyone's New Favorite

Revlon's One-Step Volumizer has made the rounds from going viral on YouTube to TikTok. The affordable brush's video reviews speak for themselves, it dries your hair while styling it all in one step and the results are unbelievable. Using an Ionic and Ceramic technology, the brush smooths and defrizzes your hair while drying it into the perfect blowout.

This Electric Toothbrush Will Keep Your Pearly Whites Sparkling

The fact that this electric toothbrush comes with a whopping eight replacement heads isn't the only reason it's Amazon's #1 Best Seller in Ultrasonic Toothbrushes. AquaSonic's Black Series Ultra Whitening Toothbrush operates at an impressive 40,000 vibrations per minute, including four modes and a smart timer. This toothbrush has even been approved by the American Dental Association!


The results of teeth whitening are unmatched - but the seething pain to your teeth and bank account of getting it professionally done aren't always worth it. Crest revolutionized the at-home teeth whitening game with their 3D Whitestrips, and you can finally use Prime Day to stock up on them at a discounted price. This pack of 44 strips promise to remove up to 14 years worth of teeth stains, and you'll begin to notice a difference in just an hour.