TikTok is flooded with Amazon must-buy fashion items that can (and do!) compete with the quality of existing fashion brands. From everyday basics to unique pieces, Amazon gets it so right and at an amazing price point.

Prime Day is the perfect opportunity to delve into Amazon's extraordinary fashion deals. But wading through them all can sometimes result in a few hits and misses! That's why we've sifted through all of this year's Prime Day picks to offer you the best style steals that are guaranteed deliver top quality chicness on a budget.

Summer is officially here, and it's time to whip the summer dresses out. This Prime Day pick is the perfect summer staple - it has all of the critical components every summer dress should have: flowy, flowers, and fluttery sleeves. You can't go wrong with an one of the 26 beautiful colors and patterns. There are options for day and night, from the beautiful summery floral to timeless solid black.

Ballet Flats for Comfort & for Style

Heels are cute and all, but you can't always rely on them! Everyone needs a solid pair of flats in their collection to pair with just about everything. If there's one thing Amazon always gets absolutely right, it is the bare necessities, and they nailed it with these Amazon Essential Ballet Flats. The 100% synthetic flats come in a versatile and flexible shape that adjusts to your feet, and the round toe makes them especially comfy.

The Ultimate Chic Sneaker Must-Have

If you're more of a fan of the casual tennis shoe approach for a super comfortable flats option, a basic pair of Keds is definitely the way to go. Keds have long been a footwear staple for a reason: they deliver peak comfort. With an ortholite insole and rounded toe, these will make your feet very happy. The sleek all-white design gives them a stylish edge as well.


A Stylish Shirt That Pulls Together Any Look

There are a few fashion items everyone needs in their collection, and a solid reliable button-down is one of them. The Amazon Essentials range delivers here yet again. In a wide range of color options, including some fun bright and summery patterns, you're guaranteed to find the perfect shirt for you. The 100% cotton shirts are cozy and soft to the touch, so they're comfy while looking great.

Everyone Needs a Reliable Crewneck

Amazon isn't just great at providing women essentials, they've got the men covered, too. You can find this Goodthreads Men's Slim Fit on Amazon at a discounted price during Prime Day, and you'll likely end up stockpiling a few! A well-made essential t-shirt is a must, and this range of crewneck shirts has the added bonus of a pocket making them great to wear alone or as an undershirt.

The Perfect Shirt for Every Season

Another must-have staple is a button-down shirt, and especially a short sleeve one for the hotter days coming our way. These Amazon Essentials Short-Sleeve Pocket Oxford Shirts are 100% soft and durable cotton, so they feel especially lightweight, making them perfect for summertime as well as layering during the cooler months. These shirts are also particularly flattering thanks to their tapered waist.


These Levi's Are the Perfect Trendy Jeans

If you're looking for a new pair of jeans, Levi's are undeniably the way to go. While their affordable price point is what often convinces people, Prime Day is the perfect opportunity to snag a pair for even less. These Wedgie Straight Jeans offer the perfect trendy fit with a high rise and a wider leg.

Comfort is Key with These Basic Sandals

Listen, Prime Day is hitting us right in the depths of summer, so if there's a time to stock up on summer essentials, it's right now. And what screams 'summer' more than the perfect pair of flip-flop sandals? They'll never go out of style. These 100% synthetic flip-flops are especially comfortable thanks to an insole crafted from 5mm latex foam padding to give your feet the cushion they'll need for long summer days.

The Perfect Luggage for Every Adventure

Hopefully, there's a trip in everyone's future, so why not use Prime Day to upgrade your luggage? Luggage can be costly, though, so this reasonably priced Travelpro Maxlite luggage is an even more exciting find during Prime Day. Available in a variety of sizes starting at carry-on and going all the way up to 29 inches, these bags are ultra lightweight and feature a contoured grip as well as rubberized touch points for ease of use.


The Luggage That Makes Organized Packing Easy

Of course, it wouldn't be right to discuss luggage without mentioning Samsonite. Luckily, the fan-favorite luggage brand is a Prime Day hit, so you can invest without breaking the bank. The Solylite range is full of pieces that feature spacious exterior pockets and smart fix buckles. These luggage picks make life so much easier by featuring built-in packing organization, including a helpful WetPak pocket.

Rolling These Bags is a Breeze

Last, but certainly not least in the baggage department comes another classic: American Tourister. The Fieldbrook XLT Softside Upright Luggage set has everything you could need to travel with. Each of the bags comes in American Tourister's iconic lightweight 600D shiny polyester, and they all offer smooth in-line skate wheels for ease of mobility.

This Bag Set Features Something for Everyone

Travel isn't all about serious luggage. It's also about having as much space as possible in your handbag without sacrificing style. This three-piece purse set comes complete with a large tote bag, a shoulder bag, and even a large purse. Travel aside, this sleek leather set has everything you could need - and it comes in such a wide range of shades that you're guaranteed to find something for you.


Designer Heels Without the Sticker Shock

Who would've thought that you could even find designer fashion items on Amazon?! It's especially great to know during Prime Day. You can now use the sale to build your designer shoe collection by grabbing these stunning Badgley Mischka Kamilah Pumps. The perfect special occasion heel, these pumps come with a beautiful diamante strap that catches every light.

Ray-Bans Are an All-Time Favorite for a Reason

No matter the season, a good pair of Ray-Ban shades are always a wishlist item - and they don't need to stay on the wishlist for long this Prime Day. The Erika Metal Round Sunglasses are sleek and flattering, and at such a great sale price, they're an immediate add to your cart. The metal frames contain non-polarized plastic lenses complete with a UV coating to keep your eyes protected.

That's right, multiple Ray-Ban sunglasses are included this Prime Day! Another super stylish round lens shape, this pair offers a thicker black frame for a bold, statement look. They come with non-polarized, crystal lenses that include must-have UV protection coating.


The Art of the Kaftan is Here to Stay

If there's one fashion rule to live by, it's that style does not need to abandon comfort. You'll be in awe of how comfortable you are while looking super chic in this Barefoot Dreams CozyChic Kaftan. The airy, 100% nylon fabric is breathable, and the flowy design makes this ultra-comfortable and perfect for warmer nights.

This Dress Serves Slick Style for Days

This Wild Meadow dress looks like something fresh off the runway. From the sleek, body-hugging fit to the unique cutout pattern, this simple dress looks anything but. Made of 80% polyester, 14% Rayon, and 6% Spandex, this will hug your body in all the right places while giving you flexibility where you need it. It doesn't hurt that it is super lightweight and breathable thanks to the rib-knit texture.

Here's a must-have winter staple to stock up on during Prime Day's amazing discounts. Stylish, trendy coats are great, but you need a trusty jacket layer to actually keep you warm when the frost hits. This Amazon Essentials Fleece Jacket is perfect to layer or wear alone. The midweight jacket is made from polar fleece with a high collar to keep you snug and warm all winter.